Head of Business Development, Sales and Marketing

THE OPPORTUNITY:

We’re seeking an exceptional Head of Sales and Marketing to lead revenue growth, expand market presence, and elevate brand visibility for a forward-thinking organization focused on workplace well-being. Reporting directly to the President, this leadership role is perfect for a strategic and dynamic professional with a passion for health and wellness, strong leadership abilities, and a proven track record in B2B sales and marketing. If you are ready to make a meaningful impact while driving success, this is the opportunity for you!

PERKS:

• Extended health benefits, education fund, HSA/LSA, RRSP matching, and EAP
• Collaborative, dynamic work environment with engaged employees
• Hybrid work with 1 day per week from home
• Opportunity to make a difference each day

YOUR DAY-TO-DAY:

• Business Development and Sales Leadership
  • Driving annual sales growth while maintaining profit margins by designing and implementing strategies to expand into new and existing markets.
  • Overseeing the entire sales cycle, from lead generation to contract negotiation and closing, while identifying and nurturing new business opportunities through networking, partnerships, and strategic relationships.
  • Monitoring sales performance metrics and refining strategies to meet or exceed revenue and profit margin targets.
  • Strategically developing responses to RFPs to maximize business opportunities.
  • Representing the organization at industry events, webinars, and conferences to boost visibility and foster relationships.
  • Cultivating partnerships to accelerate business growth and market entry.
• Marketing Leadership
  • Crafting and executing integrated marketing strategies to enhance brand visibility and market presence.
  • Managing digital campaigns, including social media, email, SEO, and content marketing, while overseeing the creation of high-quality materials to maintain a consistent and impactful brand voice.
  • Leading communications efforts aligned with organizational goals, leveraging strong writing skills to deliver clear messaging.
  • Using market insights to shape strategies based on customer needs, competitive trends, and emerging opportunities.
• Collaborative and Cross-Functional Leadership
  • Partnering with Operations and Accounting to streamline the client experience and improve efficiency.
  • Providing market feedback to refine or develop products and services that align with client needs.
  • Leveraging AI technologies to optimize processes across sales, marketing, and client engagement.
• Leadership and Management
  • Building and managing a high-performing sales team through coaching, mentoring, and performance enablement.
  • Inspiring and leading a team of sales and marketing professionals, fostering a culture of innovation, continuous learning, and high performance.
  • Managing budgets and optimizing resource allocation to achieve strategic goals.
  • Reporting key performance indicators, challenges, and opportunities to senior leadership.
  • Maintaining exceptional organizational skills to effectively prioritize and manage multiple projects.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in marketing, business, or a related field (Master’s degree will be an asset).
• 7+ years of proven experience in sales and marketing, preferably within the health, wellbeing, or corporate services sector.
• Demonstrated success in driving business growth, achieving sales goals, and increasing market share.
• In-depth knowledge of B2B sales and marketing strategies, particularly in workplace health and wellbeing.
• Exceptional leadership and team management abilities, fostering collaboration and high performance.
• Outstanding skills in communication, negotiation, and delivering impactful presentations.
• Proficiency in CRM platforms and marketing automation tools.
• Passion for workplace health, employee wellbeing, and fostering positive corporate cultures.
• Ability to effectively lead through influence and building collaborative partnerships.
• Highest standards of professionalism, representing the organization with excellence.
• Strategic thinking and strong problem-solving capabilities.
• Results-oriented, consistently exceeding targets and driving continuous improvement.
• Keenly aware of the importance of brand identity and positioning.
• Operates with integrity, honesty, and ethical conduct.
• Lifelong learner committed to personal and professional growth with a forward-thinking mindset.
• Upholds a commitment to delivering quality in all endeavors.
• Naturally innovative and creative in developing solutions and strategies.

COMPENSATION:

• $110,000 to $145,000, annually.