The Arbutus Candidate Training Program – Module 4: Elevator Pitch

Tell your story in 30 seconds.

This is where the elevator pitch comes in.

The elevator pitch is a short, pre-prepared speech that explains what you do in a clear and succinct way. It’s meant to spark interest with your listener, and the elevator pitch should be no more than 30 seconds.

The elevator pitch includes:

  1. Who you are
  2. What you do
  3. What you want to do
  4. How you are different
  5. A question tailored to your prospect
  6. A call to action to keep the conversation going

Applicable to a variety of situations and settings, the elevator pitch ensures you convey a strong message and don’t waste a second of your prospects time before they click into their next meeting.

What topics do we cover?


With the Arbutus Candidate Training Program, ‘Elevator Pitch’ module, you’ll learn:

  1. How to evoke interest in your listener to want to learn more
  2. Situations to use an elevator pitch
  3. How to create each section of the elevator pitch
  4. Common mistakes to avoid

Click the links below to get started:

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